Appellation of excellence: cock-a-doodle-doo !
You might already know that it is a PDO (Protected Designation of Origin, European label awarded in 1996). Before that, President René Coty had already given Bresse poultry a name for itself in 1957 by awarding it with the French version of the PDO, the AOC (Controlled Designation of Origin, a French national label). Just like the great French wines, Bresse poultry is recognised as being a unique product of excellence.